Friday, February 2, 2018

Best Cheat Day Donuts

Siblings Douglas and Stephanie Hem are rewriting the recipe for success at the south Sacramento doughnut business started by their mother in 1985. At Baker’s Donuts on Florin Road, there are all kinds of inventive flavors and styles, including croissant doughnuts, the top-selling maple-bacon doughnut and a new creation made with Reese’s Peanut Butter Cups. Those who want to splurge can plunk down $3.50 for a doughnut sandwiched around ice cream. The siblings post dozens of eye-catching photos of their products on Instagram, where they have 9,500 followers and counting. Their social media brings in customers from as far as the Bay Area who often post online photos of their own. The Hems have even figured out a way to attract hard-core fitness enthusiasts, once seen as the arch enemy of deep-fried sweets. Turns out, bodybuilders love to post pictures of their so-called “cheat day” meals, and Douglas encourages them to do. More

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